What Is Your Social Networking Style?

cheryl

cheryl

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What Is Your Social Networking Style? - Greater Good

If the prospect of networking makes you anxious or uncomfortable, you’re not alone. Research suggests that many of us feel ambivalent about networking. For instance, we may feel that we don’t have enough time, we may feel inauthentic while networking, or we may worry about how we’re coming across to others.

However, according to Marissa King, professor of organizational behavior at the Yale School of Management, we have a lot to gain from overcoming these barriers and making a concerted effort to cultivate our social networks. In her new book Social Chemistry: Decoding the Elements of Human Connection, King argues that we may be overlooking a key aspect of networking if we just think about how many people we know: instead, we need to pay attention to how our social networks are structured.

In other words, networking isn’t just a numbers game.

“The notion that we often hear… that it’s the size of your network that matters, or the number of people you know, was simply wrong,” King concludes, based on her research studying social networks. “What was far more important than the number of people you know was the strength and the quality of your social connections.” Her book offers a framework for understanding your social networking style and building strong, authentic bonds.
 
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