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Veganism And Vegetarianism Are Changing Fast Food - Forbes
It appears that KFC, Dunkin, and Burger King are joining the trend -- Veganism is giving a “healthy” image to fast food chains, as they add plant-based meat alternative products to their menu.
Back in April, Burger King introduced the Impossible Whopper, a plant-based burger, similar to the company’s classic sandwich. A couple of months later, Dunkin’ introduced a plant-based sausage breakfast sandwich made by Beyond Meat.
This week, KFC joined the trend by launching vegan fried chicken, also made by Beyond Meat.
Investors have cheered the move, sending the shares of publicly traded Beyond Meat higher after every announcement.
It appears that KFC, Dunkin, and Burger King are joining the trend -- Veganism is giving a “healthy” image to fast food chains, as they add plant-based meat alternative products to their menu.
Back in April, Burger King introduced the Impossible Whopper, a plant-based burger, similar to the company’s classic sandwich. A couple of months later, Dunkin’ introduced a plant-based sausage breakfast sandwich made by Beyond Meat.
This week, KFC joined the trend by launching vegan fried chicken, also made by Beyond Meat.
Investors have cheered the move, sending the shares of publicly traded Beyond Meat higher after every announcement.