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Tap into the power to persuade by using these 6 techniques of clear and compelling speech - Ideas Ted
Politicians and other public figures deploy particular rhetorical devices to communicate their ideas and to convince people, and it’s time that we all learned how to use them, says speechwriter Simon Lancaster.
There is a secret language of leadership — and it’s one that anyone can learn, says UK speechwriter Simon Lancaster in a TEDxVerona talk. He has made a career out of crafting addresses, remarks and talks for top politicians and CEOs of international corporations such as Nestle and Unilever, and continues to do so. Refreshingly, rather than clinging Gollum-like to what he’s learned and knows, he believes everyone should have access to the same tools that he and his colleagues use.
By tools, he’s not talking about special software or databases — he’s referring to rhetoric. Rhetoric has its roots in ancient Greece (think: Aristotle) as clear, convincing speech was seen as an essential component of communication and participation in a democracy. Instruction in rhetoric remained part of the curriculum in many secondary schools in Europe and the US until the 19th century.
Politicians and other public figures deploy particular rhetorical devices to communicate their ideas and to convince people, and it’s time that we all learned how to use them, says speechwriter Simon Lancaster.
There is a secret language of leadership — and it’s one that anyone can learn, says UK speechwriter Simon Lancaster in a TEDxVerona talk. He has made a career out of crafting addresses, remarks and talks for top politicians and CEOs of international corporations such as Nestle and Unilever, and continues to do so. Refreshingly, rather than clinging Gollum-like to what he’s learned and knows, he believes everyone should have access to the same tools that he and his colleagues use.
By tools, he’s not talking about special software or databases — he’s referring to rhetoric. Rhetoric has its roots in ancient Greece (think: Aristotle) as clear, convincing speech was seen as an essential component of communication and participation in a democracy. Instruction in rhetoric remained part of the curriculum in many secondary schools in Europe and the US until the 19th century.