Home
Forums
New posts
Contact Us
What's new
New posts
New media
New media comments
Latest activity
Media
New media
New comments
Search media
Search All
Members
Current visitors
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Contact Us
Menu
Log in
Register
Install the app
Install
Forums
Really good
Food and Drinks
How Trader Joe’s $2 wine became a best-seller
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="cheryl" data-source="post: 2770" data-attributes="member: 1"><p><a href="https://thehustle.co/how-two-buck-chuck-changed-the-wine-industry" target="_blank"><strong>How Trader Joe’s $2 wine became a best-seller - The Hustle</strong></a></p><p></p><p>Walk into almost any Trader Joe’s store and you’ll spot a behemoth display of Charles Shaw wine — or, as it’s more affectionately known, “Two Buck Chuck.”</p><p></p><p>Priced at a mere $1.99 to $3.79 per bottle, this magical ether is cheaper than most bottled water. It’s been <a href="https://www.mercurynews.com/2020/01/21/two-buck-chuck-returns-to-trader-joes-stores/" target="_blank">knighted</a> as the “darling of the discount wine world” by critics, and boasts a cult following among price-minded consumers.</p><p></p><p>For Trader Joe’s, the wine is also a gold mine.</p><p></p><p>The grocery chain has sold <strong>1B+ bottles</strong> of Two Buck Chuck since debuting the beverage in 2002. Today, some locations sell as many as <a href="https://marker.medium.com/how-two-buck-chuck-launched-trader-joes-grocery-revolution-aa8bb92b1cef" target="_blank"><strong>6k bottles/day</strong></a> — or <strong>~16%</strong> of the average store’s daily sales.</p></blockquote><p></p>
[QUOTE="cheryl, post: 2770, member: 1"] [URL='https://thehustle.co/how-two-buck-chuck-changed-the-wine-industry'][B]How Trader Joe’s $2 wine became a best-seller - The Hustle[/B][/URL] Walk into almost any Trader Joe’s store and you’ll spot a behemoth display of Charles Shaw wine — or, as it’s more affectionately known, “Two Buck Chuck.” Priced at a mere $1.99 to $3.79 per bottle, this magical ether is cheaper than most bottled water. It’s been [URL='https://www.mercurynews.com/2020/01/21/two-buck-chuck-returns-to-trader-joes-stores/']knighted[/URL] as the “darling of the discount wine world” by critics, and boasts a cult following among price-minded consumers. For Trader Joe’s, the wine is also a gold mine. The grocery chain has sold [B]1B+ bottles[/B] of Two Buck Chuck since debuting the beverage in 2002. Today, some locations sell as many as [URL='https://marker.medium.com/how-two-buck-chuck-launched-trader-joes-grocery-revolution-aa8bb92b1cef'][B]6k bottles/day[/B][/URL] — or [B]~16%[/B] of the average store’s daily sales. [/QUOTE]
Verification
Post reply
Forums
Really good
Food and Drinks
How Trader Joe’s $2 wine became a best-seller
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top