cheryl
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How Trader Joe’s $2 wine became a best-seller - The Hustle
Walk into almost any Trader Joe’s store and you’ll spot a behemoth display of Charles Shaw wine — or, as it’s more affectionately known, “Two Buck Chuck.”
Priced at a mere $1.99 to $3.79 per bottle, this magical ether is cheaper than most bottled water. It’s been knighted as the “darling of the discount wine world” by critics, and boasts a cult following among price-minded consumers.
For Trader Joe’s, the wine is also a gold mine.
The grocery chain has sold 1B+ bottles of Two Buck Chuck since debuting the beverage in 2002. Today, some locations sell as many as 6k bottles/day — or ~16% of the average store’s daily sales.
Walk into almost any Trader Joe’s store and you’ll spot a behemoth display of Charles Shaw wine — or, as it’s more affectionately known, “Two Buck Chuck.”
Priced at a mere $1.99 to $3.79 per bottle, this magical ether is cheaper than most bottled water. It’s been knighted as the “darling of the discount wine world” by critics, and boasts a cult following among price-minded consumers.
For Trader Joe’s, the wine is also a gold mine.
The grocery chain has sold 1B+ bottles of Two Buck Chuck since debuting the beverage in 2002. Today, some locations sell as many as 6k bottles/day — or ~16% of the average store’s daily sales.