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'Flight Shame' Is the New Travel Trend Making People Quit Flying - Vice
The Swedish term "flygskam" translates into making you feel really, really bad about the environmental impact of getting on a plane.
When Emma Thompson decided to join the Extinction Rebellion climate change protests in London last year, her message was largely silenced in the face of the heavy criticism she attracted for flying from LA on a fuel-guzzling plane.
Perhaps wary of succumbing to the same fate, Greta Thunberg travelled to the US from her native Sweden by boat. While some criticised the teenage climate activist’s choice as tokenistic, many seemed impressed by her resolve.
You may not have heard the term, but there is one word that perfectly encapsulates this new social attitude around planes: flygskam. Translated literally, it means “flight shame” in Swedish, and suggests that plane travel should be a source of embarrassment and discomfort, rather than pride.
The Swedish term "flygskam" translates into making you feel really, really bad about the environmental impact of getting on a plane.
When Emma Thompson decided to join the Extinction Rebellion climate change protests in London last year, her message was largely silenced in the face of the heavy criticism she attracted for flying from LA on a fuel-guzzling plane.
Perhaps wary of succumbing to the same fate, Greta Thunberg travelled to the US from her native Sweden by boat. While some criticised the teenage climate activist’s choice as tokenistic, many seemed impressed by her resolve.
You may not have heard the term, but there is one word that perfectly encapsulates this new social attitude around planes: flygskam. Translated literally, it means “flight shame” in Swedish, and suggests that plane travel should be a source of embarrassment and discomfort, rather than pride.