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Your sense of smell controls what you spend and who you love
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<blockquote data-quote="cheryl" data-source="post: 302" data-attributes="member: 1"><p><a href="https://qz.com/1349712/companies-like-starbucks-use-smells-to-keep-us-buying-heres-why-it-works/" target="_blank"><strong>Your sense of smell controls what you spend and who you love - Quartz</strong></a></p><p></p><p>Smell is the ugly stepchild of the sense family. Sight gives us sunsets and Georgia O’Keefe. Sound gives us Brahms and <a href="https://qz.com/quartzy/1355249/aretha-franklin-became-the-queen-of-soul-at-a-studio-in-alabama/" target="_blank">Aretha Franklin</a>. Touch gives us silk and hugs. Taste gives us butter and <a href="https://qz.com/quartzy/1352635/how-to-eat-tomatoes-for-breakfast-lunch-and-dinner/" target="_blank">ripe tomatoes</a>.</p><p></p><p>But what about smell? It doesn’t exist only to make us gag over subway scents or tempt us into a warm-breaded stupor. Flowers <a href="https://www.scientificamerican.com/article/why-do-flowers-have-scent/" target="_blank">emit it</a> to make them more attractive to pollinators. Rotting food might <a href="https://now.tufts.edu/articles/why-does-rotting-food-smell-bad" target="_blank">reek of it</a> so we don’t eat it. And although scientists <a href="https://www.vox.com/2015/3/13/8202465/sex-pheromones" target="_blank">haven’t yet pinned down a human sex pheromone</a>, many studies suggest <a href="https://www.smithsonianmag.com/science-nature/the-truth-about-pheromones-100363955/" target="_blank">smell influences</a> who we want to climb in bed with.</p><p></p><p><a href="https://www.futureofsmell.com/" target="_blank">Olivia Jezler</a> studies the science and psychology that underpins our olfactory system. For the past decade, she has worked with master perfumers, developed fragrances for luxury brands, researched olfactory experience at the <a href="http://multi-sensory.info/" target="_blank">SCHI lab at University of Sussex</a>, and now is the CEO of <a href="https://www.futureofsmell.com/" target="_blank">Future of Smell</a>, which works with brands and new technologies to design smellable concepts that bridge science and art.</p></blockquote><p></p>
[QUOTE="cheryl, post: 302, member: 1"] [URL='https://qz.com/1349712/companies-like-starbucks-use-smells-to-keep-us-buying-heres-why-it-works/'][B]Your sense of smell controls what you spend and who you love - Quartz[/B][/URL] Smell is the ugly stepchild of the sense family. Sight gives us sunsets and Georgia O’Keefe. Sound gives us Brahms and [URL='https://qz.com/quartzy/1355249/aretha-franklin-became-the-queen-of-soul-at-a-studio-in-alabama/']Aretha Franklin[/URL]. Touch gives us silk and hugs. Taste gives us butter and [URL='https://qz.com/quartzy/1352635/how-to-eat-tomatoes-for-breakfast-lunch-and-dinner/']ripe tomatoes[/URL]. But what about smell? It doesn’t exist only to make us gag over subway scents or tempt us into a warm-breaded stupor. Flowers [URL='https://www.scientificamerican.com/article/why-do-flowers-have-scent/']emit it[/URL] to make them more attractive to pollinators. Rotting food might [URL='https://now.tufts.edu/articles/why-does-rotting-food-smell-bad']reek of it[/URL] so we don’t eat it. And although scientists [URL='https://www.vox.com/2015/3/13/8202465/sex-pheromones']haven’t yet pinned down a human sex pheromone[/URL], many studies suggest [URL='https://www.smithsonianmag.com/science-nature/the-truth-about-pheromones-100363955/']smell influences[/URL] who we want to climb in bed with. [URL='https://www.futureofsmell.com/']Olivia Jezler[/URL] studies the science and psychology that underpins our olfactory system. For the past decade, she has worked with master perfumers, developed fragrances for luxury brands, researched olfactory experience at the [URL='http://multi-sensory.info/']SCHI lab at University of Sussex[/URL], and now is the CEO of [URL='https://www.futureofsmell.com/']Future of Smell[/URL], which works with brands and new technologies to design smellable concepts that bridge science and art. [/QUOTE]
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Your sense of smell controls what you spend and who you love
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