cheryl
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Why The Weather Channel keeps making these terrifying mixed reality warnings - Vox
‘We’re able to give people a real sense for what to expect.’
Ice chunks thud to the ground at 90 miles per hour and shatter. A branch snaps off a tree under its frozen weight. A bus hurtles down an ice-slicked road. These are some of the dangers that an ice storm can unleash, and they’re featured in The Weather Channel’s new mixed reality segment just in time for a winter storm to pummel the Midwest and Northeast.
It’s the latest video in The Weather Channel’s terrifying campaign to communicate the dangers of natural hazards, before they hit. The ice storm video uses the same Immersive Mixed Reality technology that we saw in the storm surge graphic The Weather Channel launched as Hurricane Florence began battering the Carolinas. The growing collection of segments features wildfires, tornadoes, lightning strikes, and now, ice storms. “We wanted to explain why you get ice, what’s that process in the atmosphere that produces these tremendous ice storms. And then what are some of the dangers that you have to be aware of,” says Michael Chesterfield, the director of weather presentation at The Weather Channel.
‘We’re able to give people a real sense for what to expect.’
Ice chunks thud to the ground at 90 miles per hour and shatter. A branch snaps off a tree under its frozen weight. A bus hurtles down an ice-slicked road. These are some of the dangers that an ice storm can unleash, and they’re featured in The Weather Channel’s new mixed reality segment just in time for a winter storm to pummel the Midwest and Northeast.
It’s the latest video in The Weather Channel’s terrifying campaign to communicate the dangers of natural hazards, before they hit. The ice storm video uses the same Immersive Mixed Reality technology that we saw in the storm surge graphic The Weather Channel launched as Hurricane Florence began battering the Carolinas. The growing collection of segments features wildfires, tornadoes, lightning strikes, and now, ice storms. “We wanted to explain why you get ice, what’s that process in the atmosphere that produces these tremendous ice storms. And then what are some of the dangers that you have to be aware of,” says Michael Chesterfield, the director of weather presentation at The Weather Channel.