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Why people in rich countries are eating more vegan food - Economist
The further they go, the better
Interest in vegan food has been booming across the rich world. Celebrity claims of veganism are everywhere: Bill Clinton and Al Gore, Serena and Venus Williams, Lewis Hamilton, Mike Tyson, Beyoncé, take your pick. In America sales of “plant-based” foods—a term for foods that contain no meat, eggs or dairy that reliably says “vegan” to vegans but doesn’t say “weird” to the less committed—rose 20% in the year to June 2018, according to Nielsen, a market-research group. That was ten times the growth in food as a whole that year and two and a half times faster than vegan foods grew in the year before.
The further they go, the better
Interest in vegan food has been booming across the rich world. Celebrity claims of veganism are everywhere: Bill Clinton and Al Gore, Serena and Venus Williams, Lewis Hamilton, Mike Tyson, Beyoncé, take your pick. In America sales of “plant-based” foods—a term for foods that contain no meat, eggs or dairy that reliably says “vegan” to vegans but doesn’t say “weird” to the less committed—rose 20% in the year to June 2018, according to Nielsen, a market-research group. That was ten times the growth in food as a whole that year and two and a half times faster than vegan foods grew in the year before.