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Whole Foods CEO on plant-based meat boom: Good for the environment but not for your health - CNBC
There are currently two main, buzzy players in the plant-based “meat” market: Beyond Meat and Impossible Foods.
In 2013, Whole Foods gave plant-based meat start-up Beyond Meat its first shot at selling its vegan “chicken” strips at Whole Foods locations across the country. Early believers and investors in the product were billionaires Bill Gates and Twitter co-founder Biz Stone.
“We launched Beyond Meat. We were their launching pad. In fact, I think all of their new products have been introduced at Whole Foods,” John Mackey, co-founder and CEO of Whole Foods, tells CNBC Make It.
A year later, Beyond Meat developed its first “beef” product made from plant proteins, which later morphed into its now-famous Beyond Burger in 2016. (The company has since made recipe updates to its original beef patties. In June, Beyond Meat announced its new recipe uses a “blend of pea, mung bean and rice proteins.” )
There are currently two main, buzzy players in the plant-based “meat” market: Beyond Meat and Impossible Foods.
In 2013, Whole Foods gave plant-based meat start-up Beyond Meat its first shot at selling its vegan “chicken” strips at Whole Foods locations across the country. Early believers and investors in the product were billionaires Bill Gates and Twitter co-founder Biz Stone.
“We launched Beyond Meat. We were their launching pad. In fact, I think all of their new products have been introduced at Whole Foods,” John Mackey, co-founder and CEO of Whole Foods, tells CNBC Make It.
A year later, Beyond Meat developed its first “beef” product made from plant proteins, which later morphed into its now-famous Beyond Burger in 2016. (The company has since made recipe updates to its original beef patties. In June, Beyond Meat announced its new recipe uses a “blend of pea, mung bean and rice proteins.” )