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What Should Travel Agents Post on Social Media? - Travelmarket Report
Nearly 90 percent of travel agents told Travel Market Report that social media is important to their marketing plans, populating their clients’ and prospects’ timelines and newsfeeds with pictures from far-away destinations, including their own travels and special offers.
But a recent study by Passport Online Inc., a company that provides advisors with social media content and websites, shows that agents must go deeper, and directly engage customers in conversations about their travel dreams, to make social media worthwhile.
“Where we had put our efforts, and where we tell agents they need to be, all focuses on this term of meaningful engagement,” said Jeanne Colombo, vice president of strategic partnerships at the Beaverton, Oregon-based Passport Online Inc. “You have to humanize your brand, and create content that allows fans to have back-and-forth comments with you.”
Nearly 90 percent of travel agents told Travel Market Report that social media is important to their marketing plans, populating their clients’ and prospects’ timelines and newsfeeds with pictures from far-away destinations, including their own travels and special offers.
But a recent study by Passport Online Inc., a company that provides advisors with social media content and websites, shows that agents must go deeper, and directly engage customers in conversations about their travel dreams, to make social media worthwhile.
“Where we had put our efforts, and where we tell agents they need to be, all focuses on this term of meaningful engagement,” said Jeanne Colombo, vice president of strategic partnerships at the Beaverton, Oregon-based Passport Online Inc. “You have to humanize your brand, and create content that allows fans to have back-and-forth comments with you.”