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What Handing Out Full Size Candy Bars on Halloween Says About You, According to Behavioral Economists - Fortune
The north side of San Francisco is lined with large stately homes, brick and stone exemplars of architectural revivalism. Built in the late 19th century and the first part of the last, these were the houses of the city’s industrialists and bankers. Today they are the homes of the modern titans, the tech CEOs and financiers, who, like their predecessors, enjoy a peaceful remove from the rest of the city. But there is one night a year, the teeming masses swarm at their front doors—for candy.
For all but one of the last eight years, Zillow has named San Francisco as the best city for trick-or-treating and the tony northern neighborhoods of Presidio Heights and Seacliff as the top ranked to visit on Halloween. There’s a reason for this. Zillow’s economists base their rankings on things like walkability scores and number of children under the age of 10. But even the littlest Jedi knights and Hermiones know that the most important indicator in their investment of the night is yield.
The north side of San Francisco is lined with large stately homes, brick and stone exemplars of architectural revivalism. Built in the late 19th century and the first part of the last, these were the houses of the city’s industrialists and bankers. Today they are the homes of the modern titans, the tech CEOs and financiers, who, like their predecessors, enjoy a peaceful remove from the rest of the city. But there is one night a year, the teeming masses swarm at their front doors—for candy.
For all but one of the last eight years, Zillow has named San Francisco as the best city for trick-or-treating and the tony northern neighborhoods of Presidio Heights and Seacliff as the top ranked to visit on Halloween. There’s a reason for this. Zillow’s economists base their rankings on things like walkability scores and number of children under the age of 10. But even the littlest Jedi knights and Hermiones know that the most important indicator in their investment of the night is yield.