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What 12 Fast Food Advertisements Look Like Compared to the Real Thing - Mental Floss
That perfectly seared, sizzling burger you just saw in a fast food commercial probably isn’t the same one you’ll end up eating. There's a good chance the bun will be squished, with the condiments spilling out and the meat looking significantly less beefy than it appeared on TV. By now, it’s common knowledge that food photographers use fake “ingredients” (like glue and motor oil) to achieve the perfect shot, but that doesn’t stop us from falling prey to food advertisements every now and then.
According to surveys conducted by custom signage company Signs.com, the worst offenders of unrealistic advertisements are Chik-fil-A, Burger King, and McDonald’s. Respondents said an advertisement of Chik-fil-A’s original chicken sandwich looked 108 percent more appetizing than the real deal, and they’d be willing to pay $2.76 more for the advertised version.
That perfectly seared, sizzling burger you just saw in a fast food commercial probably isn’t the same one you’ll end up eating. There's a good chance the bun will be squished, with the condiments spilling out and the meat looking significantly less beefy than it appeared on TV. By now, it’s common knowledge that food photographers use fake “ingredients” (like glue and motor oil) to achieve the perfect shot, but that doesn’t stop us from falling prey to food advertisements every now and then.
According to surveys conducted by custom signage company Signs.com, the worst offenders of unrealistic advertisements are Chik-fil-A, Burger King, and McDonald’s. Respondents said an advertisement of Chik-fil-A’s original chicken sandwich looked 108 percent more appetizing than the real deal, and they’d be willing to pay $2.76 more for the advertised version.