The risk of thinking of your job as a higher calling

cheryl

cheryl

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The risk of thinking of your job as a higher calling - Quartz

In a memo announcing that Tesla will lay off 3,000 workers, or 7% of its employees, CEO Elon Musk outlined his reasoning, explaining the mounting financial pressures the company faces in its quest to build an affordable electric car.

The memo also included a noteworthy emotional appeal. Musk essentially asked employees— those who have already survived a brutal work schedule and will stay on to survive more of the same—to remember Tesla’s mission. Segueing from details about the company’s financial picture to the news of the layoffs, Musk writes:

There are many companies that can offer a better work-life balance, because they are larger and more mature or in industries that are not so voraciously competitive. Attempting to build affordable clean energy products at scale necessarily requires extreme effort and relentless creativity, but succeeding in our mission is essential to ensure that the future is good, so we must do everything we can to advance the cause.

Musk often references his ambitious plans to save humanity, whether via Tesla or his space-faring SpaceX. Still, as CEO messaging goes, this attempt to rally the remaining troops and push them to their limits work-wise is suspect. And management research shows it could easily backfire.
 
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