Home
Forums
New posts
Contact Us
What's new
New posts
New media
New media comments
Latest activity
Media
New media
New comments
Search media
Search All
Members
Current visitors
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Contact Us
Menu
Log in
Register
Install the app
Install
Forums
Really good
Food and Drinks
The Reason Why 'Doritos Breath' Stopped Being a Problem
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="cheryl" data-source="post: 1233" data-attributes="member: 1"><p><a href="http://mentalfloss.com/article/584775/reason-why-doritos-breath-stopped-being-problem" target="_blank"><strong>The Reason Why 'Doritos Breath' Stopped Being a Problem - Mental Floss</strong></a></p><p> </p><p>In the 1960s, Frito-Lay marketing executive Arch West <a href="http://mentalfloss.com/article/67799/11-bold-facts-about-doritos" target="_blank">returned</a> from a family vacation in California singing the praises of toasted tortillas he had sampled at a roadside stop. In 1972, his discovery morphed into Doritos, a plain, crispy tortilla chip that was sprinkled with powdered gold in the form of nacho cheese flavoring.</p><p></p><p>Doritos enthusiasts were soon identifiable by the bright orange cheese coating that covered their fingers. But there was another giveaway that they had been snacking: a garlic-laden, oppressive odor emanating from their mouths. The socially stigmatizing condition became known as "Doritos breath." And while the snack still packs a potent post-mastication smell, it’s not nearly as severe as it was in the 1970s and 1980s. So what happened?</p><p></p><p>Like most consumer product companies, Frito-Lay regularly <a href="https://www.washingtonpost.com/archive/lifestyle/1992/04/23/breathtaking-new-doritos/85994c84-b6fa-42d1-b667-b49a248411b2/?utm_term=.5940b271f723" target="_blank">solicits</a> the opinions of focus groups on how to improve their products. The company spent more than a decade compiling requests, which eventually boiled down to two recurring issues: Doritos fans wanted a cheesier taste, and they also wanted their breath to stop wilting flowers.</p></blockquote><p></p>
[QUOTE="cheryl, post: 1233, member: 1"] [URL='http://mentalfloss.com/article/584775/reason-why-doritos-breath-stopped-being-problem'][B]The Reason Why 'Doritos Breath' Stopped Being a Problem - Mental Floss[/B][/URL] In the 1960s, Frito-Lay marketing executive Arch West [URL='http://mentalfloss.com/article/67799/11-bold-facts-about-doritos']returned[/URL] from a family vacation in California singing the praises of toasted tortillas he had sampled at a roadside stop. In 1972, his discovery morphed into Doritos, a plain, crispy tortilla chip that was sprinkled with powdered gold in the form of nacho cheese flavoring. Doritos enthusiasts were soon identifiable by the bright orange cheese coating that covered their fingers. But there was another giveaway that they had been snacking: a garlic-laden, oppressive odor emanating from their mouths. The socially stigmatizing condition became known as "Doritos breath." And while the snack still packs a potent post-mastication smell, it’s not nearly as severe as it was in the 1970s and 1980s. So what happened? Like most consumer product companies, Frito-Lay regularly [URL='https://www.washingtonpost.com/archive/lifestyle/1992/04/23/breathtaking-new-doritos/85994c84-b6fa-42d1-b667-b49a248411b2/?utm_term=.5940b271f723']solicits[/URL] the opinions of focus groups on how to improve their products. The company spent more than a decade compiling requests, which eventually boiled down to two recurring issues: Doritos fans wanted a cheesier taste, and they also wanted their breath to stop wilting flowers. [/QUOTE]
Verification
Post reply
Forums
Really good
Food and Drinks
The Reason Why 'Doritos Breath' Stopped Being a Problem
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top