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Really good
Life
The podcasting world is now Spotify versus everybody else
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<blockquote data-quote="cheryl" data-source="post: 2221" data-attributes="member: 1"><p><a href="https://www.theverge.com/21265005/spotify-joe-rogan-experience-podcast-deal-apple-gimlet-media-ringer" target="_blank"><strong>The podcasting world is now Spotify versus everybody else - The Verge</strong></a></p><p><strong></strong></p><p><strong>The Joe Rogan deal makes the company’s big ambitions known </strong></p><p></p><p>In what’s likely the biggest deal ever for a single podcast, Spotify <a href="https://www.theverge.com/2020/5/19/21263927/joe-rogan-spotify-experience-exclusive-content-episodes-youtube" target="_blank">announced this week</a> that Joe Rogan’s enormously successful show, <em>The Joe Rogan Experience</em>, will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting — and to possibly control podcasting in an unprecedented way.</p><p></p><p>There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening.</p></blockquote><p></p>
[QUOTE="cheryl, post: 2221, member: 1"] [URL='https://www.theverge.com/21265005/spotify-joe-rogan-experience-podcast-deal-apple-gimlet-media-ringer'][B]The podcasting world is now Spotify versus everybody else - The Verge[/B][/URL] [B] The Joe Rogan deal makes the company’s big ambitions known [/B] In what’s likely the biggest deal ever for a single podcast, Spotify [URL='https://www.theverge.com/2020/5/19/21263927/joe-rogan-spotify-experience-exclusive-content-episodes-youtube']announced this week[/URL] that Joe Rogan’s enormously successful show, [I]The Joe Rogan Experience[/I], will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting — and to possibly control podcasting in an unprecedented way. There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening. [/QUOTE]
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The podcasting world is now Spotify versus everybody else
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