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The podcasting world is now Spotify versus everybody else - The Verge
The Joe Rogan deal makes the company’s big ambitions known
In what’s likely the biggest deal ever for a single podcast, Spotify announced this week that Joe Rogan’s enormously successful show, The Joe Rogan Experience, will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting — and to possibly control podcasting in an unprecedented way.
There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening.
The Joe Rogan deal makes the company’s big ambitions known
In what’s likely the biggest deal ever for a single podcast, Spotify announced this week that Joe Rogan’s enormously successful show, The Joe Rogan Experience, will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting — and to possibly control podcasting in an unprecedented way.
There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening.