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The perks of booking your next trip through a travel advisor - CNN
Who says travel agents are obsolete?
At a time when travel booking sites and apps are a dime a dozen, and travelers can plan an entire trip without speaking to a real person, travel professionals are actually in high demand.
Just don't call them agents -- today, the industry title for these planning professional is advisors. And the stance on this is official: The American Society of Travel Advisors (ASTA) was called the American Society of Travel Agents until it changed its name last year.
"Travel agents have become trusted advisors, akin to financial advisors, who make the overall travel experience better and get travelers maximum value for their travel dollar," says the organization's spokeswoman, Erika Richter. "That's why we rebranded ourselves."
Who says travel agents are obsolete?
At a time when travel booking sites and apps are a dime a dozen, and travelers can plan an entire trip without speaking to a real person, travel professionals are actually in high demand.
Just don't call them agents -- today, the industry title for these planning professional is advisors. And the stance on this is official: The American Society of Travel Advisors (ASTA) was called the American Society of Travel Agents until it changed its name last year.
"Travel agents have become trusted advisors, akin to financial advisors, who make the overall travel experience better and get travelers maximum value for their travel dollar," says the organization's spokeswoman, Erika Richter. "That's why we rebranded ourselves."