The Impact of Color on Our Well-Being

cheryl

cheryl

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The Impact of Color on Our Well-Being - Shondaland

Colors can change our mood, our focus, and impact our mental health. Here's how to make the most of them.

We are visual creatures. As we navigate the world, light comes in through our eyes and is translated into signals in our brains that help us determine whether we should approach or move away — whether what we see is welcoming and friendly or threatening and something to be avoided. Color plays a tremendous role in how we react and respond to things around us. It can affect the way we feel, how we think, how we interact with one another, and whether or not we buy a specific item. Color is a subtle yet powerful communication tool, and it informs the way we see and how we feel about the world.

The study of color and its impact on how we think and feel falls into an area of psychology called environmental psychology. Essentially, this is the study of how the physical world around us impacts our brains. Sally Augustin, Ph.D., is the principal at Design with Science, a consulting firm based in Illinois, that helps businesses and individuals choose the right textures, colors, lighting, and ambiance for their physical spaces. She says that the scientific study of how colors, textures, and the sense of space impact our moods, thoughts, and productivity have been around since the 1960s. But, she says that the way that color affects us dates back to the early days of humankind.
 
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