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Food and Drinks
The American diet is having an unhealthy love affair with protein
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<blockquote data-quote="cheryl" data-source="post: 1301" data-attributes="member: 1"><p><a href="https://qz.com/1669418/the-problem-with-americas-protein-diet-obsession/" target="_blank"><strong>The American diet is having an unhealthy love affair with protein - Quartz</strong></a></p><p></p><p>The packaging was pretty—shiny purple foil wrapped around a double dark chocolate cookie. I stepped forward to reach for it.</p><p></p><p>“PROTEIN COOKIE,” the label screamed upon closer inspection. I withdrew my hand and a friend shopping alongside me reacted appropriately:</p><p></p><p>“Calm down, you’re just a cookie,” he said.</p><p></p><p>If you’re a packaged food and you want to sit at the cool kids’ table in 2019, you’d better be jam-packed with protein. And you’d better wear it like a badge of honor, too. It’s an undeniable selling point, obvious from any leisurely stroll down a grocery store aisle. There are cookies, snack bars, and smoothie mixes. It’s printed on clear plastic containers of salad. Buy “protein greens” or “textured vegetable protein” (sold as TVP® by Bob’s Red Mill). You want clean protein? Builder’s protein? Cinnamon horchata protein? Cold brew coffee with collagen protein? Cheerios with protein?</p></blockquote><p></p>
[QUOTE="cheryl, post: 1301, member: 1"] [URL='https://qz.com/1669418/the-problem-with-americas-protein-diet-obsession/'][B]The American diet is having an unhealthy love affair with protein - Quartz[/B][/URL] The packaging was pretty—shiny purple foil wrapped around a double dark chocolate cookie. I stepped forward to reach for it. “PROTEIN COOKIE,” the label screamed upon closer inspection. I withdrew my hand and a friend shopping alongside me reacted appropriately: “Calm down, you’re just a cookie,” he said. If you’re a packaged food and you want to sit at the cool kids’ table in 2019, you’d better be jam-packed with protein. And you’d better wear it like a badge of honor, too. It’s an undeniable selling point, obvious from any leisurely stroll down a grocery store aisle. There are cookies, snack bars, and smoothie mixes. It’s printed on clear plastic containers of salad. Buy “protein greens” or “textured vegetable protein” (sold as TVP® by Bob’s Red Mill). You want clean protein? Builder’s protein? Cinnamon horchata protein? Cold brew coffee with collagen protein? Cheerios with protein? [/QUOTE]
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The American diet is having an unhealthy love affair with protein
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