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Study: Impact of food waste campaigns muted, but point toward right direction - psy.org
Food waste can be problematic at all-you-can-eat buffet-style restaurants or university dining halls for obvious reasons: With little incentive to pile less food on their plate, diners tend to overindulge.
One way to curb such behavior is a food waste-reduction campaign, which serves as a low-cost solution for promoting the virtues of moderation at the buffet line. But according to new research co-written by a University of Illinois expert who studies consumer food choice and behavior, food waste-reduction campaigns in such settings, however well-intentioned, may have limited efficacy.
Research from Brenna Ellison, a professor of agricultural and consumer economics at Illinois, indicates that the impact of a food waste-education campaign produced a modest, though not statistically significant, reduction in the average waste per diner in an all-you-can-eat dining setting.
Food waste can be problematic at all-you-can-eat buffet-style restaurants or university dining halls for obvious reasons: With little incentive to pile less food on their plate, diners tend to overindulge.
One way to curb such behavior is a food waste-reduction campaign, which serves as a low-cost solution for promoting the virtues of moderation at the buffet line. But according to new research co-written by a University of Illinois expert who studies consumer food choice and behavior, food waste-reduction campaigns in such settings, however well-intentioned, may have limited efficacy.
Research from Brenna Ellison, a professor of agricultural and consumer economics at Illinois, indicates that the impact of a food waste-education campaign produced a modest, though not statistically significant, reduction in the average waste per diner in an all-you-can-eat dining setting.