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Spotify’s grand plan for podcasts is taking shape - The Verge
Exclusive shows, better discovery, and lots of ad money
In the month since Spotify announced plans to spend up to $500 million on podcasting, it’s homed in on exclusive content plans, hinted at ongoing work to improve discovery, and broadly started to construct a picture of how it views the future of podcasts.
Spotify has been on a media blitz to hype up its plans. Most everyone involved in the deals, including Spotify CEO Daniel Ek and Gimlet Media’s Alex Blumberg and Matt Lieber have appeared on calls, at conferences, and, of course, on podcasts to discuss what’s coming next.
The big questions have been about what Spotify is going to do next with its first two acquisitions. Spotify spent more than $300 million to acquire Gimlet Media, the maker of Reply All and other popular shows, and Anchor, the company behind an app that allows anyone to easily create their own podcasts. Both will continue to operate, but they’ll do so with the added goal of making Spotify the go-to destination for podcasts.
Exclusive shows, better discovery, and lots of ad money
In the month since Spotify announced plans to spend up to $500 million on podcasting, it’s homed in on exclusive content plans, hinted at ongoing work to improve discovery, and broadly started to construct a picture of how it views the future of podcasts.
Spotify has been on a media blitz to hype up its plans. Most everyone involved in the deals, including Spotify CEO Daniel Ek and Gimlet Media’s Alex Blumberg and Matt Lieber have appeared on calls, at conferences, and, of course, on podcasts to discuss what’s coming next.
The big questions have been about what Spotify is going to do next with its first two acquisitions. Spotify spent more than $300 million to acquire Gimlet Media, the maker of Reply All and other popular shows, and Anchor, the company behind an app that allows anyone to easily create their own podcasts. Both will continue to operate, but they’ll do so with the added goal of making Spotify the go-to destination for podcasts.