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Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It - Adweek
Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory?
This idea of sensory overlap is a concept explored in a new online content campaign “feed your senses” for Castello, a British cheese brand, made by agency Mother London and Tastemade.
The campaign, which will primarily run on Tastemade, will include three documentary style films, each exploring a different cheese flavor profile: sharp, creamy and crumbly. They are presented by taste experts including a sensory chef, material scientist and food anthropologist.
Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory?
This idea of sensory overlap is a concept explored in a new online content campaign “feed your senses” for Castello, a British cheese brand, made by agency Mother London and Tastemade.
The campaign, which will primarily run on Tastemade, will include three documentary style films, each exploring a different cheese flavor profile: sharp, creamy and crumbly. They are presented by taste experts including a sensory chef, material scientist and food anthropologist.