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Richard Branson fights to save travel, tourism empire - Fox
One of the world's best-known billionaires finds himself at the epicenter of an industry meltdown
Two months ago, Richard Branson launched the Scarlet Lady, the first cruise ship in a globe-spanning travel and tourism empire bearing his Virgin Group brand.
Today, the cruise ship business is on hold. One of his airlines, Virgin Australia, filed for bankruptcy Tuesday. Another, Virgin Atlantic, the high-profile trans-Atlantic shuttle, is asking for financial assistance from the U.K. government.
Mr. Branson, 69 years old, became one of Britain’s best-known billionaires by putting his Virgin brand on an array of businesses, including planes and trains, cola and bridal gowns, often taking an equity stake and licensing fees in exchange. Several of his biggest forays are focused on travel and tourism. Amid the new coronavirus pandemic, he now finds himself at the epicenter of the meltdown in those industries.
One of the world's best-known billionaires finds himself at the epicenter of an industry meltdown
Two months ago, Richard Branson launched the Scarlet Lady, the first cruise ship in a globe-spanning travel and tourism empire bearing his Virgin Group brand.
Today, the cruise ship business is on hold. One of his airlines, Virgin Australia, filed for bankruptcy Tuesday. Another, Virgin Atlantic, the high-profile trans-Atlantic shuttle, is asking for financial assistance from the U.K. government.
Mr. Branson, 69 years old, became one of Britain’s best-known billionaires by putting his Virgin brand on an array of businesses, including planes and trains, cola and bridal gowns, often taking an equity stake and licensing fees in exchange. Several of his biggest forays are focused on travel and tourism. Amid the new coronavirus pandemic, he now finds himself at the epicenter of the meltdown in those industries.