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Plant-based burgers Impossible and Beyond get an upgrade and more recognition - OC Register
Makers of the Impossible and Beyond Burger 2.0 say they've made big improvements in their beef-like patties, including the taste.
There are plenty of new gadgets coming to market, from 8K televisions or Alexa-equipped toilets. But publisher Digital Trend’s pick for top tech winner at this month’s Consumer Electronics Show in Las Vegas wasn’t a gadget at all. It was the Impossible Burger 2.0.
The new, improved versions of the plant-based patty and its main competitor, the Beyond Burger, are rolling out in restaurants ranging from hipster hangouts to huge fast food chains as they strive to give diners alternatives to eating meat. “They feel almost like they’re doing a good deed,” Nic Adler of Monty’s Good Burger, one of the first restaurants to get 2.0, said about the customers in a recent telephone interview.
The trade show honor shows how far the latest generation of meat substitutes has come in just a couple of years, and how rapidly these products are moving toward the mainstream.
Makers of the Impossible and Beyond Burger 2.0 say they've made big improvements in their beef-like patties, including the taste.
There are plenty of new gadgets coming to market, from 8K televisions or Alexa-equipped toilets. But publisher Digital Trend’s pick for top tech winner at this month’s Consumer Electronics Show in Las Vegas wasn’t a gadget at all. It was the Impossible Burger 2.0.
The new, improved versions of the plant-based patty and its main competitor, the Beyond Burger, are rolling out in restaurants ranging from hipster hangouts to huge fast food chains as they strive to give diners alternatives to eating meat. “They feel almost like they’re doing a good deed,” Nic Adler of Monty’s Good Burger, one of the first restaurants to get 2.0, said about the customers in a recent telephone interview.
The trade show honor shows how far the latest generation of meat substitutes has come in just a couple of years, and how rapidly these products are moving toward the mainstream.
