People are getting travel ideas from social media — often with hilarious results

cheryl

cheryl

Administrator
Staff member

People are getting travel ideas from social media — often with hilarious results - CNBC​

Nearly one in three travelers turn to social media for holiday inspiration, according to a new study.

The figures are even higher for younger travelers. Some 60% of Gen Zs and 40% of millennials use social media for travel purposes, according to an April 2022 report by the travel company Arrivia.

On TikTok alone, the hashtag “travel” boasts 74.4 billion views, while some 624 million Instagram posts are about travel too.
But there’s a darker side to social media’s flawless travel photos. Expectations may not match reality, with many photographs edited to look better than they actually are.

Disappointed travelers are now striking back, using the very mediums that led them astray. They are publishing their own videos that show what immaculate places on social media actually look like in real life.
 
Top