cheryl
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Olive oil can be a scam. Make sure you’re getting the good stuff - Quartzy
There is a particular feeling of panic and dismay that one experiences in front of shelves stocked with olive oil. Extra virgin, virgin, pure, cold-pressed, Italian, Greek, Californian—which is best? And what about all those reports of fake or adulterated olive oils, and corruption in the industry? It’s like showing up to class and realizing there was a quiz.
If these terms seem confusing and arbitrary, it’s because they often are. Even those in the industry agree: The CEO of the world’s largest olive oil company made this point to his competitors recently, arguing that something needs to change.
“Consumption is falling because consumers have a lack of confidence and they don’t trust anything,” Deoleo head Pierluigi Tosato said, according to the Olive Oil Times. “Olive oil is a broken business model. We need to change it.”
There is a particular feeling of panic and dismay that one experiences in front of shelves stocked with olive oil. Extra virgin, virgin, pure, cold-pressed, Italian, Greek, Californian—which is best? And what about all those reports of fake or adulterated olive oils, and corruption in the industry? It’s like showing up to class and realizing there was a quiz.
If these terms seem confusing and arbitrary, it’s because they often are. Even those in the industry agree: The CEO of the world’s largest olive oil company made this point to his competitors recently, arguing that something needs to change.
“Consumption is falling because consumers have a lack of confidence and they don’t trust anything,” Deoleo head Pierluigi Tosato said, according to the Olive Oil Times. “Olive oil is a broken business model. We need to change it.”