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Most Travelers, Including Baby Boomers, Are Cool With Digital Travel Technology, But Younger Ones Crave More - Forbes
New research on travelers’ comfort levels when using digital platforms to book and manage their trips shows that even Baby Boomers, the oldest group of still-active travelers, largely have become accustomed to shopping for, buying and managing their travels digitally.
But traveling Boomers have only achieved their new-found level of comfort with digital travel tools at roughly the same time that younger travelers from Generations X and Y (and even Z) are demanding even more efficient, easier-to-use, and more-advanced travel technologies. More and more of those youngish-to-middle-age travelers want to be able to use technologies like voice assistants (think Siri or Alexa), or augmented and virtual reality in ways that will make their travel experience even more enjoyable and less of a hassle.
New research on travelers’ comfort levels when using digital platforms to book and manage their trips shows that even Baby Boomers, the oldest group of still-active travelers, largely have become accustomed to shopping for, buying and managing their travels digitally.
But traveling Boomers have only achieved their new-found level of comfort with digital travel tools at roughly the same time that younger travelers from Generations X and Y (and even Z) are demanding even more efficient, easier-to-use, and more-advanced travel technologies. More and more of those youngish-to-middle-age travelers want to be able to use technologies like voice assistants (think Siri or Alexa), or augmented and virtual reality in ways that will make their travel experience even more enjoyable and less of a hassle.