cheryl
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More Americans—Including Millennials—Seeking the Expertise of Travel Agents - AAA
The vast majority of Americans (75 percent) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.
Despite continual advances in technology that allow travelers to plan and book vacations for themselves online, nearly half of Americans (46 percent) feel that working with a travel agent adds value to their trip. Travelers’ top reasons for considering whether to consult a travel agent are to ensure a smooth experience on more complicated and expensive trips, and for recommendations and help arranging special activities and experiences.
The vast majority of Americans (75 percent) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.
Despite continual advances in technology that allow travelers to plan and book vacations for themselves online, nearly half of Americans (46 percent) feel that working with a travel agent adds value to their trip. Travelers’ top reasons for considering whether to consult a travel agent are to ensure a smooth experience on more complicated and expensive trips, and for recommendations and help arranging special activities and experiences.