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Millennials Value Travel Over Sex, Carbs, And Coffee - Forbes
Millennials have been a hot topic of discussion over the pass few years within the travel industry. Also know as Gen Y, this particular subset of the population has been heavily exposed to various forms of digital technology, consuming information differently and valuing different attributes than their predecessors both in their professional and personal lives. When it comes to travel, the general consensus is that this particular generation prefers the more experiential side of things—unique adventures, hotels with personality and a sense of place, a focus on what’s local, and value for money. But just how much do millennials value travel?
According to a recent survey of over 1,500 individuals ranging from 18 to 35 years old by Contiki—a travel company that is specifically catering to this particular age group—83 percent are traveling one to five times a year, 48 percent one to two times a year, and 35 percent three to five times a year. But when it comes to what they’re willing to relinquish in order to travel, the results are surprising. Majority of the millennials said that they would give up Netflix (80 percent), coffee (77 percent), alcohol (73 percent), carbs (60 percent), and even sex (57 percent) to travel. Meanwhile, 41 percent of those surveyed said that they would relinquish their cell phone, even though 49 percent of them admitted to spending eight to ten hours per day on their device.
Millennials have been a hot topic of discussion over the pass few years within the travel industry. Also know as Gen Y, this particular subset of the population has been heavily exposed to various forms of digital technology, consuming information differently and valuing different attributes than their predecessors both in their professional and personal lives. When it comes to travel, the general consensus is that this particular generation prefers the more experiential side of things—unique adventures, hotels with personality and a sense of place, a focus on what’s local, and value for money. But just how much do millennials value travel?
According to a recent survey of over 1,500 individuals ranging from 18 to 35 years old by Contiki—a travel company that is specifically catering to this particular age group—83 percent are traveling one to five times a year, 48 percent one to two times a year, and 35 percent three to five times a year. But when it comes to what they’re willing to relinquish in order to travel, the results are surprising. Majority of the millennials said that they would give up Netflix (80 percent), coffee (77 percent), alcohol (73 percent), carbs (60 percent), and even sex (57 percent) to travel. Meanwhile, 41 percent of those surveyed said that they would relinquish their cell phone, even though 49 percent of them admitted to spending eight to ten hours per day on their device.