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Marriott Takes Aim at Millennial-Fueled Travel Trends to Fend Off Airbnb - Real Money
Marriott is making moves to cash in on key travel trends.
Marriott International is looking to capitalize on travel trends to cash in on younger travelers and keep its business model protected from major disruptions from Airbnb.
Shares of the Bethesda-based hotel chain were trading higher on Monday, as its shareholder return plan and securities analyst presentation have encouraged optimism.
Billions of Bookings
One of the key trends that Marriott is looking to cash in on is the larger population of travelers booking vacations around the world, particularly among experience-hungry millennials.
Marriott is making moves to cash in on key travel trends.
Marriott International is looking to capitalize on travel trends to cash in on younger travelers and keep its business model protected from major disruptions from Airbnb.
Shares of the Bethesda-based hotel chain were trading higher on Monday, as its shareholder return plan and securities analyst presentation have encouraged optimism.
Billions of Bookings
One of the key trends that Marriott is looking to cash in on is the larger population of travelers booking vacations around the world, particularly among experience-hungry millennials.