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Is Old Music Killing New Music?
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<blockquote data-quote="cheryl" data-source="post: 3083" data-attributes="member: 1"><p><a href="https://www.theatlantic.com/ideas/archive/2022/01/old-music-killing-new-music/621339/" target="_blank"><strong>Is Old Music Killing New Music? - The Atlantic</strong></a></p><p></p><p>Old songs now represent 70 percent of the U.S. music market, according to the latest numbers from MRC Data, a music-analytics firm. Those who make a living from new music—especially that endangered species known as the<em> working musician</em>—should look at these figures with fear and trembling. But the news gets worse: The new-music market is actually shrinking. All the growth in the market is coming from old songs.</p><p></p><p>The 200 most popular new tracks now regularly account for <a href="http://www.insideradio.com/free/mrc-data-top-hits-have-less-reach-as-streaming-s-torso-grows/article_97f6ea98-7378-11ec-9bc6-533a1e56c0fd.html" target="_blank">less than 5 percent of total streams</a>. That rate was twice as high just three years ago. The mix of songs actually purchased by consumers is even more tilted toward older music. The current list of most-downloaded tracks on iTunes is filled with the names of bands from the previous century, such as Creedence Clearwater Revival and The Police.</p><p></p><p>I encountered this phenomenon myself recently at a retail store, where the youngster at the cash register was singing along with Sting on “Message in a Bottle” (a hit from 1979) as it blasted on the radio. A few days earlier, I had a similar experience at a local diner, where the entire staff was under 30 but every song was more than 40 years old. I asked my server: “Why are you playing this old music?” She looked at me in surprise before answering: “Oh, I like these songs.”</p></blockquote><p></p>
[QUOTE="cheryl, post: 3083, member: 1"] [URL='https://www.theatlantic.com/ideas/archive/2022/01/old-music-killing-new-music/621339/'][B]Is Old Music Killing New Music? - The Atlantic[/B][/URL] Old songs now represent 70 percent of the U.S. music market, according to the latest numbers from MRC Data, a music-analytics firm. Those who make a living from new music—especially that endangered species known as the[I] working musician[/I]—should look at these figures with fear and trembling. But the news gets worse: The new-music market is actually shrinking. All the growth in the market is coming from old songs. The 200 most popular new tracks now regularly account for [URL='http://www.insideradio.com/free/mrc-data-top-hits-have-less-reach-as-streaming-s-torso-grows/article_97f6ea98-7378-11ec-9bc6-533a1e56c0fd.html']less than 5 percent of total streams[/URL]. That rate was twice as high just three years ago. The mix of songs actually purchased by consumers is even more tilted toward older music. The current list of most-downloaded tracks on iTunes is filled with the names of bands from the previous century, such as Creedence Clearwater Revival and The Police. I encountered this phenomenon myself recently at a retail store, where the youngster at the cash register was singing along with Sting on “Message in a Bottle” (a hit from 1979) as it blasted on the radio. A few days earlier, I had a similar experience at a local diner, where the entire staff was under 30 but every song was more than 40 years old. I asked my server: “Why are you playing this old music?” She looked at me in surprise before answering: “Oh, I like these songs.” [/QUOTE]
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