Inside the Rise of Keto: How an Extreme Diet Went Mainstream

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Inside the Rise of Keto: How an Extreme Diet Went Mainstream - Men's Health

Meet the bodybuilders, biohackers, scientists, doctors, and hucksters behind the buzziest thing in nutrition.

Greyson Lopez’s friend was about to be kicked out of the military for being too chubby. It was late 2017, and Lopez noticed his friend started losing weight—fast. “He’d lost 20 pounds in 20 days,” says Lopez, 23, who works in IT for the Navy. “So I asked, ‘How’d you do it?’ ”

Searching for a lose-it-quick plan, the rapidly becoming-less-fat guy explained, he’d gone to Reddit, where he glommed on to a thread on the “ketogenic diet.” People in the 870,000-strong /r/keto subreddit posted about losing 52 pounds in as many days, not feeling hungry, and even being able to focus better. However, the diet was, to put it mildly, contrarian in the same way you might say American politics is “divided.”

First, you eat very limited carbs. Low-carb isn’t radical, but ketogenic is ultralow: less than 50 grams a day. (The average American hits that at breakfast.) Fruit is mostly a no, and you strictly cap vegetables. Yes, vegetables.
 
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