In memoriam: The brands we lost in the 2010s

cheryl

cheryl

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In memoriam: The brands we lost in the 2010s - VOX

RIP Blockbuster, Borders, and so many more.


The 2010s were a decade of extreme retail innovation. Instagrammy direct-to-consumer companies like Warby Parker and Everlane sprang up seemingly overnight; hulking businesses like Amazon permeated what felt like every aspect of our shopping lives.

There’s a cost, of course, to such breakneck change, and that came in the form of what’s been called the “retail apocalypse.” Not just the result of these new upstarts and consolidated power (private equity certainly did its part); the death of many traditional retail chains left hundreds of thousands without jobs, and the shuttering of countless storefronts.
 
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