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Food and Drinks
Impossible Foods’ rising empire of almost-meat
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<blockquote data-quote="cheryl" data-source="post: 1158" data-attributes="member: 1"><p><a href="https://www.engadget.com/2019/05/19/impossible-foods-burger-sausage-empire/" target="_blank"><strong>Impossible Foods’ rising empire of almost-meat - Engadget</strong></a></p><p></p><p><strong>How a burger maker became a “platform.” </strong></p><p></p><p>This April Fools' Day, Impossible Foods was behind a prank video. Customers in a St Louis branch of Burger King were surreptitiously filmed eating the restaurant's flagship Whopper. First they rhapsodized about their love for beef. Then they were told they'd just eaten a plant-based Impossible Burger.</p><p></p><p>"It's made of fucking beef right here, you see that?" <a href="https://www.engadget.com/2019/04/01/impossible-burger-burger-king-whopper" target="_blank">one customer told the camera</a> -- expletive bleeped out -- peeling back his sandwich to reveal the monochrome disc beneath. "That's impossible. It tasted just like a Whopper should taste," said another. Cue close-ups of flames, blackened grills and fat-spitting patties.</p><p></p><p>The minute-long video announced Impossible's biggest partnership yet: a Burger King Whopper made of plant-based meat that sells for $1 more than a regular one. The deal is a stamp of approval from fast food royalty that will eventually insert Impossible's vegan patty right into mainstream America's daily dietary choices.</p></blockquote><p></p>
[QUOTE="cheryl, post: 1158, member: 1"] [URL='https://www.engadget.com/2019/05/19/impossible-foods-burger-sausage-empire/'][B]Impossible Foods’ rising empire of almost-meat - Engadget[/B][/URL] [B]How a burger maker became a “platform.” [/B] This April Fools' Day, Impossible Foods was behind a prank video. Customers in a St Louis branch of Burger King were surreptitiously filmed eating the restaurant's flagship Whopper. First they rhapsodized about their love for beef. Then they were told they'd just eaten a plant-based Impossible Burger. "It's made of fucking beef right here, you see that?" [URL='https://www.engadget.com/2019/04/01/impossible-burger-burger-king-whopper']one customer told the camera[/URL] -- expletive bleeped out -- peeling back his sandwich to reveal the monochrome disc beneath. "That's impossible. It tasted just like a Whopper should taste," said another. Cue close-ups of flames, blackened grills and fat-spitting patties. The minute-long video announced Impossible's biggest partnership yet: a Burger King Whopper made of plant-based meat that sells for $1 more than a regular one. The deal is a stamp of approval from fast food royalty that will eventually insert Impossible's vegan patty right into mainstream America's daily dietary choices. [/QUOTE]
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Impossible Foods’ rising empire of almost-meat
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