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Food and Drinks
How marketers convinced America to eat fish sticks
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<blockquote data-quote="cheryl" data-source="post: 2594" data-attributes="member: 1"><p><a href="https://thehustle.co/how-marketers-convinced-america-to-eat-fish-sticks/" target="_blank"><strong>How marketers convinced America to eat fish sticks - The Hustle</strong></a></p><p></p><p><strong>There was never demand for fish sticks. But through a lot of savvy marketing and government assistance, they became an American staple anyway. </strong></p><p></p><p>There is perhaps nothing more quintessentially American than the fish stick.</p><p></p><p>Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption?</p><p></p><p>Since they were introduced in 1953, fish sticks have become an unlikely staple. Today, Americans eat <a href="https://www.statista.com/statistics/197246/us-production-of-fish-sticks-since-2000/" target="_blank">55m pounds</a> of them per year — and during the pandemic, consumption has been <a href="https://www.foxbusiness.com/industrials/frozen-fare-fishing-industry-coronavirus" target="_blank">on the rise</a>.</p><p></p><p>But they weren’t always a mainstream hit.</p></blockquote><p></p>
[QUOTE="cheryl, post: 2594, member: 1"] [URL='https://thehustle.co/how-marketers-convinced-america-to-eat-fish-sticks/'][B]How marketers convinced America to eat fish sticks - The Hustle[/B][/URL] [B]There was never demand for fish sticks. But through a lot of savvy marketing and government assistance, they became an American staple anyway. [/B] There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Since they were introduced in 1953, fish sticks have become an unlikely staple. Today, Americans eat [URL='https://www.statista.com/statistics/197246/us-production-of-fish-sticks-since-2000/']55m pounds[/URL] of them per year — and during the pandemic, consumption has been [URL='https://www.foxbusiness.com/industrials/frozen-fare-fishing-industry-coronavirus']on the rise[/URL]. But they weren’t always a mainstream hit. [/QUOTE]
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How marketers convinced America to eat fish sticks
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