How Louis Vuitton Became Synonymous With Luxury Travel

cheryl

cheryl

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How Louis Vuitton Became Synonymous With Luxury Travel - Travel and Leisure

Few names are as synonymous with glamorous travel as Louis Vuitton. No matter how decidedly unglamorous travel can sometimes be today, a hint of its signature monogram or a sleek Horizon suitcase can brighten up today's voyages by reminding us of travel's golden era.

Today, Louis Vuitton is one of the most well-known and influential luxury brands in the world. It's difficult to imagine that it all began with a young boy, Louis Vuitton himself, who left his hometown in Jura, France at just 13 years old, to walk to Paris. It ultimately took him two years to make the voyage by foot. After an apprenticeship, he opened his own boutique and quickly became one of the most sought-after trunkmakers, even working for Empress Eugénie.

His trunks weren't just stylish, they were revolutionary for the time. Vuitton created a waterproof coated canvas that protected the contents of the trunks from damage and designed trunks with flat lids, which allowed them to be stacked more easily. In 1896, his son, Georges Vuitton, designed a signature monogram print that combined his father's initials with geometric and floral motifs. This print would identify trunks as authentic Louis Vuitton pieces and become a signature of the house.
 
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