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Really good
Food and Drinks
How heros and villains play a role in your choice of food
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<blockquote data-quote="cheryl" data-source="post: 780" data-attributes="member: 1"><p><a href="https://www.ksl.com/article/46465793" target="_blank"><strong>How heros and villains play a role in your choice of food - KSL</strong></a></p><p></p><p>Eating unhealthy foods might not be the consumer's fault, but rather the fault of fictional heroes and villains.</p><p></p><p>A new study from BYU and the University of Utah finds that people are more likely to pay higher prices for "vice" or indulgent foods, like ice cream, when a superhero is on the packaging.</p><p></p><p>"If someone wants an ice cream bar and it is packaged with a hero on the label, the kind and benevolent character makes the indulgent product seem less vice," said Tamara Masters, co-author of the study and a Brigham Young University marketing professor. "It helps us provide justification for what we really want anyway."</p><p></p><p>And when a villain is on the label for "virtue food" or healthy food, people are more likely to pay higher prices for that product than when a hero is on the packaging.</p></blockquote><p></p>
[QUOTE="cheryl, post: 780, member: 1"] [URL='https://www.ksl.com/article/46465793'][B]How heros and villains play a role in your choice of food - KSL[/B][/URL] Eating unhealthy foods might not be the consumer's fault, but rather the fault of fictional heroes and villains. A new study from BYU and the University of Utah finds that people are more likely to pay higher prices for "vice" or indulgent foods, like ice cream, when a superhero is on the packaging. "If someone wants an ice cream bar and it is packaged with a hero on the label, the kind and benevolent character makes the indulgent product seem less vice," said Tamara Masters, co-author of the study and a Brigham Young University marketing professor. "It helps us provide justification for what we really want anyway." And when a villain is on the label for "virtue food" or healthy food, people are more likely to pay higher prices for that product than when a hero is on the packaging. [/QUOTE]
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Food and Drinks
How heros and villains play a role in your choice of food
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