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How brands get their names, explained by a professional namer
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<blockquote data-quote="cheryl" data-source="post: 1145" data-attributes="member: 1"><p><a href="https://www.vox.com/the-goods/2019/5/16/18625036/brand-names-products-dunkin-impossible-burger-disney-plus" target="_blank"><strong>How brands get their names, explained by a professional namer - Vox</strong></a></p><p></p><p><strong>Dunkin’, Disney+, Impossible Burgers: Who comes up with this stuff? </strong></p><p></p><p>For a while in the early 2010s, every brand name <a href="https://www.racked.com/2016/10/26/13393708/fashion-brands-ampersands" target="_blank">seemed to contain an ampersand</a>. The product didn’t matter — it could be jewelry (Stella & Dot), athleisure (Kit & Ace), makeup (Smith & Cult), lingerie (Me & You), perfume (D.S. & Durga), watches (Larsson & Jennings), shoes (Mara & Mine), hair care (Original & Mineral), eyeglasses (Sheriff & Cherry), swimwear (Kopper & Zinc), or teen clothing (Pull & Bear), okay, you get it. The ampersand, it was thought, added a cutesy, homespun touch.</p><p></p><p>It also didn’t matter where you were shopping; You could be in a crowded department store or behind your computer screen and these brands at least <em>sounded</em> like they belonged in a charming boutique just off Main Street.</p><p></p><p>These days, you won’t see a ton of ampersands anymore. We’ve moved on to other things — simple, conversational phrases like “Hello Fresh” and “feelings” words like, say, “<a href="https://www.vox.com/future-perfect/2019/5/13/18617828/impossible-foods-meatless-burgers-investors" target="_blank">impossible</a>.” Naming trends, just like <a href="https://www.vox.com/2019/2/1/18205669/design-fashion-home-shopping-trends" target="_blank">design trends</a>, come in waves, and they typically respond to those that came before them.</p></blockquote><p></p>
[QUOTE="cheryl, post: 1145, member: 1"] [URL='https://www.vox.com/the-goods/2019/5/16/18625036/brand-names-products-dunkin-impossible-burger-disney-plus'][B]How brands get their names, explained by a professional namer - Vox[/B][/URL] [B]Dunkin’, Disney+, Impossible Burgers: Who comes up with this stuff? [/B] For a while in the early 2010s, every brand name [URL='https://www.racked.com/2016/10/26/13393708/fashion-brands-ampersands']seemed to contain an ampersand[/URL]. The product didn’t matter — it could be jewelry (Stella & Dot), athleisure (Kit & Ace), makeup (Smith & Cult), lingerie (Me & You), perfume (D.S. & Durga), watches (Larsson & Jennings), shoes (Mara & Mine), hair care (Original & Mineral), eyeglasses (Sheriff & Cherry), swimwear (Kopper & Zinc), or teen clothing (Pull & Bear), okay, you get it. The ampersand, it was thought, added a cutesy, homespun touch. It also didn’t matter where you were shopping; You could be in a crowded department store or behind your computer screen and these brands at least [I]sounded[/I] like they belonged in a charming boutique just off Main Street. These days, you won’t see a ton of ampersands anymore. We’ve moved on to other things — simple, conversational phrases like “Hello Fresh” and “feelings” words like, say, “[URL='https://www.vox.com/future-perfect/2019/5/13/18617828/impossible-foods-meatless-burgers-investors']impossible[/URL].” Naming trends, just like [URL='https://www.vox.com/2019/2/1/18205669/design-fashion-home-shopping-trends']design trends[/URL], come in waves, and they typically respond to those that came before them. [/QUOTE]
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How brands get their names, explained by a professional namer
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