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How A Mongolian Heavy Metal Band Got Millions Of YouTube Views - NPR
A band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing has picked up 7 million views for its two videos.
Leather jackets, skull rings and bandannas alongside intricately carved Mongolian horsehead fiddles are just some of the images in the first two music videos the Mongolian band The Hu released on YouTube this fall. Excited listeners from around the globe have posted comments like: "This makes me want to ride a horse and shoot people with a bow" and "This sounds like ancient mongol rock of 1000 b.c. Really badass!" (sic)
View: https://youtu.be/v4xZUr0BEfE
And yet what The Hu is doing, while new, comes out of a tradition that began several decades ago when Mongolia transitioned from a satellite of the Soviet Union to a democracy.
A band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing has picked up 7 million views for its two videos.
Leather jackets, skull rings and bandannas alongside intricately carved Mongolian horsehead fiddles are just some of the images in the first two music videos the Mongolian band The Hu released on YouTube this fall. Excited listeners from around the globe have posted comments like: "This makes me want to ride a horse and shoot people with a bow" and "This sounds like ancient mongol rock of 1000 b.c. Really badass!" (sic)
And yet what The Hu is doing, while new, comes out of a tradition that began several decades ago when Mongolia transitioned from a satellite of the Soviet Union to a democracy.