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French retailer to launch food blockchain - Air Cargo World
The multinational France-based supermarket chain Carrefour said it plans to launch “Europe’s first food blockchain,” in collaboration with IBM, by incorporating blockchain technology into eight of its product lines by the end of 2018, making it easier to monitor their respective supply chains.
The move is an extension of Carrefour’s existing service, which allows customers to use smartphones to scan a code on a free-range chicken in-store, in order to instantly trace the origins of the poultry. (Fans of the TV show “Portlandia” may be chuckling now.)
Use of the automatic ledgering system is part of the company’s five-year plan to increase its investments in technology six-fold to US$3.2 billion, in order to compete with leaders in retail innovation, like Amazon and its subsidiary, Whole Foods.
The multinational France-based supermarket chain Carrefour said it plans to launch “Europe’s first food blockchain,” in collaboration with IBM, by incorporating blockchain technology into eight of its product lines by the end of 2018, making it easier to monitor their respective supply chains.
The move is an extension of Carrefour’s existing service, which allows customers to use smartphones to scan a code on a free-range chicken in-store, in order to instantly trace the origins of the poultry. (Fans of the TV show “Portlandia” may be chuckling now.)
Use of the automatic ledgering system is part of the company’s five-year plan to increase its investments in technology six-fold to US$3.2 billion, in order to compete with leaders in retail innovation, like Amazon and its subsidiary, Whole Foods.