Food labels too complicated for most shoppers to understand – new research

cheryl

cheryl

Administrator
Staff member
Food labels too complicated for most shoppers to understand – new research - The Conversation

Think back to the last time you went food shopping, did you check the labels for nutritional information? If you did, chances are it still felt tricky to know exactly what was in your food: how do you decide between a can of soup that has “reduced sodium” and one that’s labelled “low sodium” – and what’s the difference?

Indeed, our latest research shows that many shoppers find food labels confusing and this is actually leading to a lot of people not really understanding what they’re eating. So while most people are aware a healthy diet involves eating a variety of nutrients in differing quantities, it’s less well known what these nutrients should be, and how much a person should be consuming.
 
Tony

Tony

Moderator
Can anyone say deceptive marketing? You need a Ph.D. in comprehension for some of those labels. :geek:
 
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