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Americans’ Satisfaction with Travel Apps Lags Behind - Value Penguin
Ease of use, screen load times, leave users wanting
Whether you’re a business traveler or planning a family vacation, travel apps can help you navigate trip-related activities such as flight check-ins, car rentals and hotel stays. But when it comes to user satisfaction, travel apps, as a whole, have plenty of room for improvement, a new study found.
Data and analytics firm J.D. Power explored customer satisfaction with travel apps that provide services related to online travel agencies, airlines, hotels and rental cars. To evaluate the apps, they focused on four types of user experiences:
Ease of use, screen load times, leave users wanting
Whether you’re a business traveler or planning a family vacation, travel apps can help you navigate trip-related activities such as flight check-ins, car rentals and hotel stays. But when it comes to user satisfaction, travel apps, as a whole, have plenty of room for improvement, a new study found.
Data and analytics firm J.D. Power explored customer satisfaction with travel apps that provide services related to online travel agencies, airlines, hotels and rental cars. To evaluate the apps, they focused on four types of user experiences:
- the clarity of the information presented on the app
- ease of navigation
- the appearance and speed of screens loading
- the range of services provided by the app