‘Things have to change’: tourism businesses look to a greener future

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‘Things have to change’: tourism businesses look to a greener future - The Guardian

While the pandemic has dealt travel a severe blow, some hope it can be an opportunity to introduce slower, fairer, more sustainable holidays


No planes in the sky, empty hotels and deserted attractions: with the world at a standstill, tourism has been one of the industries worst-hit by the Covid-19 pandemic. International arrivals this year could be down by 80% compared with 2019, according to the World Tourism Organization, and more than 100 million jobs are under threat.

But as destinations slowly start to emerge from lockdown and borders tentatively reopen, many in the sector are wondering if this is a chance for tourism to rebuild in a greener, more sustainable way.

“Of course, it’s completely devastating – but it’s also provided a much-needed chance for introspection,” said Sam Bruce of Much Better Adventures, who is a co-founder of campaigning group Tourism Declares a Climate Emergency. “Things needed to change. It’s an opportunity for everyone from tourist boards to tour operators to reset and to look at how things can be better – for the planet, for local communities and for travelers.”
 
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